Thursday, January 23, 2020

How the Characters in Much Ado About Nothing Learn to Love Essay

How the Characters in Much Ado About Nothing Learn to Love  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The title of Shakespeare’s Much Ado About Nothing has sparked scholarly debates about its meaning for centuries.   Some say it is a play on the term â€Å"noting†, revolving around the theme of all sorts of deceptions by all sorts of appearances (Rossiter 163).   Others claim it has more to do with everyone making a fuss about things that turn out to be false, therefore, nothing (Vaughn 102).   Regardless of these speculations, there is something rather profound going on in the play that is worth making a big deal about: four characters in the play learn about love, and eventually, how to love.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The four characters that learn the art of love are Beatrice, Benedick, Claudio and Hero.   From the first viewing/reading of the play, Claudio and Hero seem to be the main focus.   However, looking deeper into the entire play, and/or if you read any scholarship on Much Ado About Nothing, the true fascinating plotline involves Beatrice and Benedick. The main difference between these two couples involves how they learn the art of love.   At the beginning of the play, Claudio is the first one out of all the lovers to express his affections for someone else; however, he seems to have the weakest grasp on the concept of love compared to everyone else.   Claudio hints of his growing feelings for Hero when he asks Benedick what he thinks of her (I.i.161).   Benedick, who has a disdain for marriage, is not very helpful to Claudio.   However, he does manage to draw out of Claudio the reason for his inquiry: â€Å"In mine eye, she is the sweetest lady that ever I look’d on† (I.i.188). This first glimpse into Claudio’s heart reveals mostly shallowness.   His first words... ...ial Identity and Masculinity in Much Ado About Nothing† Upstart Crow 16, (1996): 31-47.    Much Ado About Nothing.   Directed by Kenneth Branagh.   Samuel Goldwyn Company and Renaissance Films, 1993.    Much Ado About Nothing.   The Riverside Shakespeare, 2nd ed.   Boston: Houghton Mifflin Co., 1997.   366-398.    Prouty, Charles A.   The Sources of Much Ado About Nothing. New York: Books for Libraries Press/Yale University Press, 1950.    Ranald, Margaret Loftus.   â€Å" 'As Marriage Binds, and Blood Breaks': English Marriage and Shakespeare† Shakespeare Quarterly 30, (1979): 68-81.    Rossiter, A.P. â€Å"Much Ado About Nothing.†   William Shakespeare Comedies & Romances. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986.    Vaughn, Jack A. Shakespeare’s Comedies.   New York: Frederick Ungar Publishing Company, 1980      

Wednesday, January 15, 2020

Bombardier Cseries Essay

Coupled with BBD’s aging technology, drastic worldwide events, and rising attractive opportunities in the regional jets market, BBD has been subject to fierce worldwide competition and most aggressively from Brazil (Embraer). How can Bombardier gain back leadership in the globally competitive passenger aerospace industry? 2. Analysis 2. 1 External Environment Analysis Politically and legally, governments had always supported aeronautics by shielding national manufacturers against competition and subsidizing their research and development projects. To some extent, foreign competition called for the intervention of the World Trade Organization to control anti-dumping policies. Governments also got involved in establishing environmental regulations to control the damaging effects of air transportation on the environment. The deregulation of the aerospace industry in the mid-1990s led to a socio-cultural change in consumer’s preference from high comfort level to lower prices. The latter pushed airline companies to seek low-cost-carriers to reduce costs. Economically, airline carriers adopted flexible financial models with manufacturers to meet fluctuating aircrafts demand and develop the business further. Technologically, airline manufacturers focused on innovating their core competencies through R;amp;D and achieved economies of scale by outsourcing airplane segments to suppliers and developing strategic partnerships with subcontractors. As the table shows, rivalry amongst competitors has the highest effect on the passenger aerospace industry. The moderate effect would be the bargaining power of suppliers, Bargaining power of buyer, and threat of new entrants since the aerospace industry is extremely conservative in terms of manufacturer acceptability and moving towards being environment-friendly. As for threat of substitution, it has the least effect because air transport is faster and more efficient than rail, road, or water modes of transport. However, it is important to consider high-speed trains as a threat for regional connecting flights as customers could enjoy lower fares, convenience (versus the hassle of airports), and a different experience. In general, the passenger aerospace industry has high potential expect for the presence of rivalry amongst competitors that keep it extremely difficult to accomplish. 2. 2 Internal organizational analysis A) Tangible Resources -Financial resources: BBD’s financing is based on lease financing that is supported by commitments from potential customers and suppliers. Exhibit 15 shows negative Revenue to Working Capital ratio in 2004 (CSeries announced) and 2006

Tuesday, January 7, 2020

Resolving the Social Problem of Crime - 1313 Words

Resolving a Social Problem: As mentioned in the first assignment, one of the main social problems in the modern society is crime, which is basically defined as an offense against public law. Since it is a major social problem, crime has significant effects on victims, the society, and social institutions. Crime is a multi-faceted social problem because it involves personal responsibility as well as social, cultural, and political aspects that contribute to it. It is also a social problem that should be understood from a social context because it does not occur in a social vacuum. Due to the social nature of crime and its impact on the society, there are several organizations that seek to address this social problem. These organizations range from governmental agencies to community based organizations with different ways for addressing the problem. Some examples of organizations committed to this social problem include National Organization for Victim Assistance (NOVA) and Crime Prevention Coalition of Ame rica. Objectives of these Organizations: The mission of National Organization for Victim Assistance (NOVA) is to promote dignity and compassion for individuals harmed by crime and crisis (â€Å"Nova Overview†, n.d.). Therefore, the organization is committed to addressing the social problem by focusing on victims of crime and victims of crisis. National Organization for Victim Assistance (NOVA) has been operating as a private, not-for-profit, and charitable organizationShow MoreRelatedThe Advantages, Disadvantages, And Response To The Issue1712 Words   |  7 PagesThe Advantages, Disadvantages, and Response to the issue of Problem-Oriented Policing and Crime Prevention in America Marke’ C. Wrisborne The University of Tampa The Advantages, Disadvantages, and Response to the issue of Problem-Oriented Policing and Crime Prevention in America Herman Goldstein originally announced the policing method, Problem-Oriented Policing or POP in 1979 (Braga, 2010). The topic of Problem-Oriented Policing has been a very controversial debated throughout the years andRead MoreThe Middle And Upper Class876 Words   |  4 Pagesdo you feel the middle and upper class should play in resolving the criminal justice problems in low-income neighborhoods? Explain and ground your answer using statistical data or published research. Crime efforts cannot focus only on one aspect, but must focus on both issues to be successful. An example of this would be cleaning up an area that was riddled with prostitution and drugs and not focusing on the activities that builds upon social efficacy that produces the actual desired result of changeRead MoreApplying Weber s Theories That Shape Everyday Life Essay1698 Words   |  7 PagesApplying Weber’s theories, murder goes beyond the act of killing another: the social phenomena is a result of combined inequalities, or seemed inequalities, that permeate themselves through the structures of power and conflict. The story of Cain and Abel is one of the earliest accounts of homicide, and the Roman Republic viewed homicide as a family matter, not one that needed government intervention. Throughout history, homicide has shifted as power and conflict have held different connotations,Read MoreThe Social Problems in Communities 1624 Words   |  7 PagesIntroduction Social problems are undesirable conditions that relate to the way in which a majority of people in society perceive certain issues. Social problems may also be referred to social ills or issues. People from diverse communities may perceive social problems differently and have varied solutions to these issues (Stark, 2007). Social problems differ from personal problems where issues are dealt with at an individual level. On the other hand, social problems may destroy values held collectivelyRead MoreUnderstanding Community Policing718 Words   |  3 Pagesacceptable solutions to its problems within the community. Community policing is basically non police officers or civilians that monitor and voice concerns about neighborhood crime. They talk about public safety issues such as crime, social disorder, and fear of crime. Joint partnerships between the police and the community they serve to develop solutions to problems and increase trust in police. Community policing, knowing that poli ce rarely can solve public safety problems alone, boosts interactiveRead MoreThe Wicked Problem Of A General Theory Of Planning1065 Words   |  5 PagesWICKED PROBLEM 1 Wicked Problem Kaylynn Castleman Texas AM University-Commerce WICKED PROBLEM 2 TABLE OF CONTENTS Abstract 3 Chapter 1: introduction 4 Chapter 2: Review on â€Å"Dilemmas in a General Theory of Planning† Read MoreTeenage Crime Is A Social Problem Of The World s Attention965 Words   |  4 Pagesrecent years, teenage crime has become a social problem of the world s attention. At the same time, the teenage crime increasing both in number and in dimension. Most of the crime forms concentrated in robbery, serious injury, rape, and other show the young ages tendency. This phenomenon has become a serious problem that endangers public security and the impact of society development. There are three significant causes of teenage crime: incorrect family education, social factors, and individualRead MoreSocial Psychology And Multiculturalism1644 Words   |  7 Pagesidentifications. For example, social psychology and multiculturalism work together to create the social change people aspire to. However, social psychology, according to Jahoda (2016), cannot explain the link between the social behavior and the s ocial norms of the society and culture. Hence, social psychology could be a challenge when a person tries other cultures. Furthermore, there are ethical-related issues with theories of psychology that aim at creating positive social change wrapped by multiculturalismRead MoreInterventions to Decrease Youth Violence846 Words   |  3 Pages Youth violence has been a wide spread problem for many years. There have been many studies done to help find ways of intervention to help decrease the rates of youth violence. Though, it may not seem like it, but right now youth violence is at its all-time low, â€Å"although overall rates of youth violence have declined since the mid-1990s, rates of some forms of youth aggression, violence, and crime remain high. National data reveal that, each year, about 15 percent of high school youth are involvedRead MoreIllegal Drug Activity across the Globe1314 Words   |  5 Pagesï » ¿Drugs have become a rising problem for nations across the globe. In Canada, drug use among individuals aged 15 years or older was 11%, demonstrating that an issue does indeed exist (Health Canada). Many of societys worst problems with drugs result from the fact that they are illegal. Like alcohol and tobacco, drugs should be legal in this country. Although this has been a much debated dilemma, I would agree with this statement because of the practicality that it would entail. Drugs are the source

Monday, December 30, 2019

Low Employment Rates Of Minority Leaders At A Private

Case Study: Low Employment Rates of Minority Leaders at a Private, Research University Introduction Racial and ethnic minorities are disproportionately underrepresented in higher education leadership roles. In the absence of minorities successfully leading American colleges and universities, student recruitment, persistence, and graduation are compromised (Sandeen, 2004; Zusman, 2005). Historically, this shortage of minority leaders in leadership roles at higher education institutions comes from the initial college admissions criteria. What started off as an institution that granted access exclusively to white, wealthy Christian gentlemen is now a place where a more diverse student body can be seen in terms of race, culture, gender, ability, religion, language, socioeconomic status, and sexual orientation (Thelin, 2011). However, even though there has also been an increased emphasis on diversity as demonstrated by the implementation of affirmative action, race-based considerations in the higher education admissions process and Title IX, minorities continue to struggle to secure lea dership positions at colleges and universities (Gurin, Dey, Hurtado, Gurin, 2002). The most recent report produced by the American Council on Education (ACE) on college presidents states that the leadership within the higher education system remains white-dominated with only 13% of the presidents being racial and ethnic minorities (Cook Kim, 2012). Despite the acute lack of minorities inShow MoreRelatedThe Sentencing Of African Americans1626 Words   |  7 Pagesconstitute nearly 1 million of the total 2.3 million incarcerated; that is 60% of 30% of the African American population. African Americas are incarcerated at nearly six times the rate of whites. â€Å"Between 6.6% and 7.5% of all black males ages 25 to 39 were imprisoned in 2011, which were the highest imprisonment rates among the measured sex, race, Hispanic origin, and age groups. (Carson, E. Ann, and Sabol, William J. 2011.) Stated on Americanprogram.org â€Å" The Sentencing Project reports that AfricanRead MoreAn Ethical Dilemma: Affirmative Action, Do We Still Need It?1706 Words   |  7 PagesIt? Affirmative action still headlines stories in the media. Some in the minority groups agree that affirmative action has assisted them in so many ways, while others totally disagree with the policy altogether. The people in the majority see it as a punishment for discrimination. Is this policy ethical or unethical in hiring or admittance into higher learning institutions or hiring practices for employment? Since its inception in the 1960’s, affirmative action has become very controversialRead MoreNot that Colorblind1636 Words   |  6 Pagesdiscrimination in construction by contractors and unions, was introduced once again. The Plan required government contractors to take affirmative action to hire minority workers and to meet certain goals. In 1970, the Philadelphia Plan was the first affirmative action program. The plan quickly extended to other cities and aided the employment of minority groups. In addition, schools were soon to be slowly partial desegregated due the ruling of the Supreme Court in Swann v. Charlotte-Mecklenburg Board of EducationRead MoreUnequal Democracy By Larry Bartle1503 Words   |  7 Pagesideologies and interest of the wealthy, specifically under the Republican Party, while Democrats have managed to slightly decrease the gap. Bartle sheds light on how poor voters have a disadvantage in which wealthier voters are more affluent to political leaders. In addition, Bartle examines whether voting patterns of voters have contributed to the growing economic inequality, and he concludes voters do not weigh more into social and cultural issues; rather Republic presidents are good at timing income growthRead MoreUndocumented Students1332 Words   |  6 Pagesstudents, athletes, student leaders, and potential professionals. As a result of their immigration status, these young people face more struggles than documented students, when looking to continue their education after high school. Struggles include not being eligible for fed eral money and not being legally able to obtain employment upon graduation. There is a conflict between Federal and State law regarding the eligibility of undocumented students for in-state tuition rates. Section 505 of the IllegalRead More Collective Bargaining and Labour Market Outcomes for Canadian Working Women4675 Words   |  19 PagesCollective Bargaining and Labour Market Outcomes for Canadian Working Women I  Ã‚  Ã‚  Ã‚  Ã‚  INTRODUCTION: UNIONS, LOW PAY, AND EARNINGS INEQUALITY The major purposes of this paper are, first, to examine the impacts of collective bargaining on labour market outcomes for women workers in Canada, specifically with respect to pay, benefits coverage, the incidence of low pay and the extent of earnings inequality, and, second, to suggest ways in which positive impacts could be extended via the expansionRead MoreThe Argument For And Against The Labour Movement3655 Words   |  15 Pagesto another person but to himself. It gives a bundle of rights and identity to the person fighting in that course.[source?] â€Æ' Question 2: If you were a labour leader, what strategy would you advocate around â€Å"labour rights as human rights†? Justify your strategy. In the industry of labour unions movements, situations have changed. Most leaders are working for the recognition of labour rights as become human rights. This is evident from endless struggles and stalemates that are currently in existenceRead MoreThe New Eldercare Service Model Must Be One Of Inclusion1293 Words   |  6 PagesWealth confers many benefits that are associated with health and quality of life outcomes. Wealth creates disparities in high quality education, employment, housing, childcare, nutrition, leisure activities, access to quality medical care, and safer and cleaner neighborhoods. Economic studies, the national press, and forward thinking political leaders are reporting on the major wealth disparities that already exist in all aspects of American life. The wealth disparity between racial and ethnic groupsRead MoreThe American Labor Union Essay1621 Words   |  7 Pagesthe rising unemployment rates, then standing at 5.5 percent, to the collapsing of the major industrial sectors, there was no need for restructuring the labor movements in the idea of democratization. The primary duty of the labor movements is to protect the employees from all forms of discrimination from the government or the private sector. By 1990, many of the companies had closed down their major offices. Further, the private sectors, with some offering part-time employment at wages that are tooRead MoreEssay on Abolishing Affirmative Action1894 Words   |  8 PagesAffirmative action is a policy or a program of giving certain preferences to certain (usually under-represented) groups. This typically focuses on education, employment, government contracts, health care, or social welfare. There is much debate concerning claims that it fails to achieve its desired goal, and that it has unintended and undesirable side-effects. There are also claims that the practice is itself racist or sexist Affirmative action began as a corrective measure for governmental and

Saturday, December 21, 2019

How Electronic Commerce Is Affecting American Industry Essay

ELECTRONIC-Commerce How It Is Affecting American Industry The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large†¦show more content†¦This also gives the consumer much more information and freedom over their purchases. The greatest thing about the Internet is the immense amount of information that is supplied by the online businesses. Companies can now cater directly to the consumers needs through a comprehensiv e website which details their exact information. Consumers also have the freedom to shop around on numerous other sites or do research on the product from their homes. A store can only provide the product with the limited information given on a box or by a third party that does not always give you the freedom to search and find the important information needed to make purchases. The Information Super-Highway gives the consumer total control over there needs because of the information that is distributed. There is however a downside to e-commerce. People do not feel completely confident about buying online as of yet. When you make a purchase on the Internet you must give your credit card or other important information like social security numbers and e-mail addresses. Customers are also weary about giving away this kind of information because some companies use this information to find information on their customers and even sell it to other companies. The Internet is also a new medium that does not yet have many laws governing it, which can also lead to some misgivings by consumers. The freedom that the Internet creates makes it easy for companies to flourish with giving theirShow MoreRelated E-Money: Affecting Canadian Commerce Essay1188 Words   |  5 PagesE-Money: Affecting Canadian Commerce The text Out of Control, by Kevin Kelly, is an exciting description of the future as seen by the author, a journalist and optimistic technologist. The predictions presented must certainly be taken as entertaining reading that are intended to inspire visions of the future. The predictions of Kelly have already proven to be inaccurate in the four years since publication. The most glaring example of this is electronic commerce. Canada is quickly becomingRead More External Forces Shaping The Future Of The Airline Industry Essay1726 Words   |  7 PagesAirline Industry INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  The purpose of this report is to inform airline executives about the external forces affecting their industry and what they can do to keep up with the changing business atmosphere. The terrorist attacks of 9/11 had a grueling effect on the economy, and while most industries are almost back to their pre-9/11 financial status, the airline industry is lucky to break-even. This report will explain three leading trends that are forcing the airline industry to re-thinkRead MoreGlobal Economy And Economic Variables1246 Words   |  5 PagesPROJECT MG631 – GLOBAL ECONOMY How Global Economy and Economic Variables are affecting Global Operations of Apple Corporation 2 Executive Summary The macroeconomic discussi ons that Apple s success tends to be very curious things. Here we have a company that s been phenomenally successful, making products people love s and directly creating nearly 50,000 American jobs in doing so, criticised for not locating its manufa cturing operations in America, eve n as Americans complain about the working conditionsRead MoreThe History and Evolution of Construction Safety Regulations1561 Words   |  7 Pagesin the construction industry has grown exponentially over the past 125 years. Today the Occupational Safety and Health Administration (OSHA), is the primary agency for safety legislation in the United States. Construction regulations are addressed in section 29 of the Code of Federal Regulations (CFR). But how did OSHA come about? In this report I will address the evolution of construction regulations in the United States. In 1887 Congress passed the Interstate Commerce Act to regulate the railroadRead MoreThe Impact of the Internet on Market Structure8084 Words   |  33 Pageschallenging. Furthermore, as the Internet impacts industries in several ways simultaneously, we find that simply analyzing the effect of the Internet on pricing behavior and price dispersion misses the point that whole industries are being transformed, which clearly affects the pricing power and possibilities of individual firms. In this paper we provide a conceptual model for analyzing the different elements within the dynamics of industry transformation, and for understanding the impact ofRead MoreLegal Issues Involve D in Ecommerce2489 Words   |  10 PagesLegal Issues Involved in E-Commerce By M Ali Nasir The exponential growth of the Internet and online activity raise a number of new regulatory issues and legal questions. The power of the Web to reach the world carries with it a variety of legal issues, often related to intellectual property concerns, copyright, trademark, privacy, etc., particularly in the context of doing business on the Internet. Authorities seeking to apply their laws in traditional ways or to expand legal control over internationalRead MoreApple E Business2459 Words   |  10 Pagesleaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the internet to market, sell and receive payment for its products. This paper will analyze Apple Inc e-commerce strategies and the benefits accrued from it. Apple is an American firm that designs and sells computers, electronics and computer softwareRead MoreE-Commerce Toy Industry Analysis Report3930 Words   |  16 PagesE-commerce Toy Industry Analysis Report Index 1. IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 2. Rationale for adoption of e-commerceÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...Â…5 3. Barriers to e-commerce Business ChallengesÂ…Â…Â…Â…Â…Â…Â…Â…Â…9 4. The Internet as Communication MediumÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..11 5. ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….15 References Word count from Report: 3385 (1) Introduction: The Toy industry is mainly responsible for the safety standards products and to advertising and marketing to the children. It produces and importsRead MoreThe Impact Of Electronic Commerce On The Development Of Electronic- Commerce3784 Words   |  16 Pagesof technology and communicative devices, electronic commerce and digital markets has steadily impacted the expansion of information systems, organizations, and society, on a global scale. The discussion of cultural differences as it relates to electronic commerce was identified while analyzing primary factors that markets should take into account. The characteristics and trends of each country examine the utilization of the Internet and electronic commerce. With attempts to compare the United StatesRead MoreThe Case Of Ftc V. Wyndham Worldwide Corp1403 Words   |  6 PagesEach day, millions of Americans make online purchases and millions of dollars are spent through e-commerce. Whether it is clothes, books, videos, hotels, fli ghts or even cars, nearly anything can be bought online. It is important for consumers to be assured of their identity protection and have peace of mind when ordering online. So when online retailers do not take the proper precautions for safeguarding their customer’s confidential information, how should they be held accountable? Does the Federal

Friday, December 13, 2019

A Contrasting Comparison of Women at Home and in the Work Field Free Essays

The modern day woman has become more than just a counterpart in a male dominated workplace. She has become the epitome of a successful person. The modern day career woman often wears 2 hats or more. We will write a custom essay sample on A Contrasting Comparison of Women at Home and in the Work Field or any similar topic only for you Order Now Her personality has become more flexible as the needs in her life have grown more complex and time consuming. Yes, a woman today is more than just a woman is. She is now a daughter, wife, mother, friend, economist, and anything and everything else that she has to be in between. Seeing a modern day wife and mother makes me wonder what it was like for the children and husbands of yesteryears. Before the hectic life of today, when most families are forced to live on 2 incomes from the husband and wife, a woman seemed to lead a stress free life. Her only worry then was how to cook the chicken defrosting on the kitchen counter. When exactly did this change happen? How has it affected the way a family functions these days? Believe it or not, there was actually a time in history when women stayed at home and took care of the family. This was all before World War 2 changed the landscape of the workplace as the people of then new it to be. Before the war broke out in 1948, women were content to stay at home. Wives took care of the household while the men worked and provided the finances needed to sustain his family. Women were content to stay home and take care of the children. The children were happy because they came home from school or play time and had somebody at home with a glass of thirst quenching lemonade for them or freshly baked cookies for a snack. The women were more supportive of their brood. As a mother, the women made sure that the children were well taken care of, more secure in the thought that their mother loved them because they could see her and feel it more and often. A mother’s role then is just as important as a mother’s role now. Mother’s then were not as stressed out as they are today. Yes, women then were also tired and stressed out. They were very busy and already had 24 hour work days. They were happier though. This is because they dealt with only one situation at a time and the routine did not vary that often so that dealing with any problems posed before them seemed so trivial and common sensical. Then unexpectedly, the United States got involved in World War 2 on June 6, 1944. This is the date that changed the family and working man’s landscape forever. Women were at this time already slowly entering various workplaces. The war accelerated their entry even more. As most men shipped off to fight the war, women were left at home and were forced into the unexpected situation of having to be both mother and father, care giver and provider for their brood. Women began working where men used to work as a show of support for the soldiers overseas who were giving their lives in order to make sure that the families of the world would continue to live free from tyranny. This was the start of the subtle changes in the family dynamics into what we now know it to be. Slowly, the mother and wife figure, the woman kids could always trust and talk to, their mom, the woman who made sure that a hot meal waited for her husband when he got home tired from work started to disappear from the world. After the war, women chose to continue down the new path that had opened up for them. Women felt that it gave them equal footing with men and working gave them a new sense of fulfillment that they used to augment what was now to them a boring life of a housewife. This movement continued to evolve until women finally became the dual careered women of today. She is both a mother and an employee. A wife and an executive, you name it, she can do it. Women of the 21st century have seemingly perfected the art of multitasking. All of this progress in the woman’s empowerment movement came at a high cost to their families though. As women discovered that they are more than just pretty faces who could do other things aside from care for the men and the family, the very foundation that had the woman as its supportive backbone suffered a huge blow. The families of today have become very vulnerable to disintegration. Now, because both parents are already working due to the high cost of living, nobody is around to supervise the upbringing of the children anymore. Latchkey kids are now the norm and the lack of parental supervision have allowed kids the freedom to experiment with crime and drugs. Divorce has become more common these days.   As the husband and wife lose time for their family, lose the time to talk to each other and find out how they are faring in their lives as individuals, a couple and parents, the end up following the misguided belief that more money means a stronger family. Money does not make for a happy family. Togetherness and understanding does. This is what the families of yesteryears had that we no longer have today.   These days, a woman, as a mother and wife does want to give her family their due respect, love and understanding. But she is just so burned out from work all the time that she unintentionally vents on her family by taking what little time she can offer to them in terms of quality time away from them. This usually happens because the woman already loses her sense of self worth and who she really is. Once again, this is something that did not exist for women before 1942. The war did not affect just the psyche of men; In fact, the effects of that war have reached farther than ever thought possible. It took away the innocence of women and replaced it with females who have a need to constantly prove that they can equal the man in any field or work place. I guess it will take more time before the women can complete their evolution into the perfect being. In my mind, this is the woman who can be career driven in the work place, but still be the caring housewife and mother who existed back in the years before World War 2. Works Cited: Cristina Giampoli’s Homepage. History 175 Project. November 25, 2006. http://history.sandiego.edu/gen/st/~cg3/0%7Eindex.html How to cite A Contrasting Comparison of Women at Home and in the Work Field, Papers

Thursday, December 5, 2019

Mcbride Financial Services Marketing Plan free essay sample

The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. The company intends to expand its operations into Wyoming, Montana, North Dakota and South Dakota. We will write a custom essay sample on Mcbride Financial Services Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † (McBride Financial Services website, 2003) According to their intranet site, McBride’s target market is: 1. Professionals purchasing either a primary or secondary residence. 2. Retirees purchasing a primary or secondary residence. 3. Families and/or individuals purchasing recreational properties. This document will review McBride Financial Services’ existing marketing approach and offer suggestions for focusing market research and what types of media to use. Additionally a review will be made of McBride’s target market and how the existing strategy relates to the marketing principles of the 4Ps and SIVA. Target Market McBride’s target market is professionals and retirees purchasing a primary of secondary residence as well as individuals or families looking to purchase recreational properties. They service the following states: Idaho, Wyoming, Montana and North and South Dakota. In addition, McBride is focusing on using state of the art technology in order to be able to offer their low cost mortgage services which means that the target market must also be willing and able to conduct are large portion of the mortgage application transaction using electronic means, i. e. Internet and email. Media types McBride’s current marketing plan, as listed on their intranet site, includes the use of the following media types: localized TV ads, newspapers, radio and realtors in addition to informational handouts available at airports and major tourist attractions. McBride’s annual advertising budget is $80,000. Given that McBride utilizes technology to reduce the cost of the mortgage application process, it is surprising that the existing marketing plan does not include an online advertising strategy. 4Ps The 4Ps are product, price, promotion and place. McBride’s product is low cost conventional, FHA and VA mortgages. The price for a credit report, the mortgage application, an inspection and appraisal is fixed at $1,500. Promotions are created through the above mentioned media types of TV, radio, newspapers and realtors and through informational handouts at the airports and at tourist attractions. The placement for the application process is via McBride’s website. Marketing Strategy The SIVA marketing methodology is defined as solution, information, value and access. According to Dev and Schultz (2005) this approach to marketing starts with understanding the market and the customers based on true and deep customer insights and then identify and clarify what customer’s value. Market research needs to be focused on identifying customer’s core wants and needs from a mortgage lender so that targeted value propositions can be created. McBride needs to adjust or change their services to align with the marketing research results. Additionally, McBride needs to focus on gaining insight from existing customers as to how to improve their services as well as potentially tapping that customer base for referral, perhaps by creating an incentive for existing customer’s to bring in new clients. Put another way, the market research should investigate McBride’s target market of professionals, retirees, individuals and families to create a solution (S) based on what those customer’s value. That solution can in turn be used to create multiple targeted value propositions (I) highlighting how McBride’s services address the needs and wants of their customers. McBride then delivers on the value proposition as determined by customer needs and wants gained in the research (V). The value is measured through both market research on potential customers and through feedback loops from existing customer’s so that solutions can continually evolve to better meet the needs of the target markets.